Reporting to the Chief Growth & Strategy Officer (CGSO), the Senior Director of Marketing & Communications plays a key role in achieving market penetration in primary, secondary, and tertiary markets to support growth strategies. The Senior Director will oversee the development, execution, and evaluation of the integrated marketing and communications strategy to advance the Museum’s brand, mission, vision, values, and DEIBA commitment alongside its earned revenue goals, positioning Please Touch Museum for future growth. As a member of the senior leadership team, the Senior Director is involved in decision-making in the business and works collaboratively with colleagues to monitor and execute on annual goals and priorities outlined in the Strategic Plan.
The Senior Director will oversee a broad portfolio of activities to advance Please Touch Museum while mentoring, inspiring, coaching, and developing individual and team capabilities. The Senior Director will align teams and colleagues around strategies to support strategic priorities and empower the MarCom team to create inspiring work on behalf of the Museum and its mission.
- As a member of the Senior Leadership Team, the Senior Director has shared accountability for monitoring all Museum performance/growth/quality metrics as well as budgets, cashflows, and annual planning.
- This role is responsible for the operations of the MarCom team and function, with responsibility for departmental budgets, decision-making, project management, and strategic contributions to support Museum growth.
- In collaboration with the Director of Marketing & Communications, oversees the workflow of the MarCom department. Responsible for oversight of marketing/creative deliverables by internal and external resources.
- Has the authority to hire, direct, train, schedule, and evaluate MarCom staff as well as freelance/agency partners.
- Represents the Museum with the highest integrity while safeguarding the Museum’s institutional reputation.
- Maintains confidentiality on business and employment-related issues.
- Supports the Chief Growth & Strategy Officer with crisis communications and issues management outlined in the Museum’s Emergency Operations Plan.
Marketing Communications Strategy
- In consultation with the Chief Growth & Strategy Officer, oversees and executes integrated marketing, communication, content, and media relations strategies to support revenue goals while elevating Please Touch Museum’s visibility locally and nationally. Responsible for overseeing the associated budgets and performance analytics.
- Responsible for the annual paid, earned, and owned integrated communications strategy to support the Museum’s growth goals to meet revenue, visitation, and impact projections.
- Partners with Senior Director of Member and Visitor Experience to develop and deploy a compelling advertising and outreach strategy to meet and exceed earned revenue and visitation goals while ensuring a positive and engaging visitor experience.
- Co-creates the external and media relations strategy with outside agency, ensuring the Museum’s key initiatives, offerings, and messages reach influential outlets and stakeholders, resulting in earned media placements.
- Serves as the Museum’s primary media contact, fielding and actioning all media inquiries, and preparing approved Museum spokespersons for interviews.
Brand Integrity & Core Messaging
- Ensure that brand identity and core messages are infused throughout internal and external touchpoints, including but not limited to website, social media, email communications, and advertising campaigns.
- Ensure the creation and execution of design work to support Museum initiatives such as traveling exhibits, fundraising campaigns, membership and admission campaigns, community, and special events, are delivered on time, on budget, and on brand according to style guides.
- Partners with Senior Director of Creative Spaces to collaborate on Museum signage and wayfinding opportunities that support the visitor experience.
- Lead the strategy for developing and deploying engaging, authentic communications that elevate children’s museums and the Museum’s role in advancing informal learning opportunities that support young children and families.
- Raise the profile of Please Touch Museum through compelling narratives across platforms and mediums to share the mission, vision, values and impact of the Museum regionally and nationally.
- Collaborate with Philanthropy and Advancement Team to identify and curate storytelling opportunities to share the mission, vision, and impact of PTM with the philanthropic community regionally and nationally.
- Collaborate with senior leadership team members to set and deliver on key initiatives to advance Please Touch Museum’s strategic priorities.
- Oversee a growing MarCom team, championing individual strengths and team collaboration while ensuring all work product is aligned with the strategy to meet goals.
- Closely monitor Museum earned revenue streams including general admission, carousel, parking, and special events to meet monthly and annual budget projections; developing and implementing strategies and tactics in real-time to address headwinds and opportunities.
The position’s essential functions listed above describe the general nature and scope of work. Other responsibilities, duties and skills may be required and assigned, as needed.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field, Master’s a plus.
- 10+ years’ experience demonstrating outstanding integrated communications work including editorial, marketing, advertising, social media, public relations, and creative expressions that support revenue goals, with 8 years’ experience supervising/managing a team.
- Entrepreneurial mindset and proven ability to build teams and execute strategies that drive results.
- Excellent written and oral communication skills, including ability to persuasively present marketing and communication strategies; strong critical thinking and interpersonal skills. Familiarity with AP Style preferred.
- Strong understanding of media relations and the media landscape.
- Must have a solid understanding of marketing and communication principles, must be fluent in current technologies and up to date on best practices in advertising, digital communications, promotions, and social media.
- Demonstrated experience and success in developing communication and brand management strategies across platforms that drive results. Analyze data to make informed decisions and guide/refine strategies.
- Ability to manage multiple, complex and time sensitive priorities.
- Ability to work as a collaborative team member and lead direct reports/agency/freelancers to produce creative work and meet broad institutional goals.
- MAC, Google Suite and Microsoft Office Suite skills required, Adobe Creative Suite a plus. Strong understanding of paid, earned, and owned platform strategies, including social media, website, SEO/SEM, PPC, Google Analytics.
- Ability to establish priorities and set/meet deadlines. Ability to handle difficult overlapping problems in a professional and positive manner, while working independently.
- Demonstrated cultural competency with an openness to learn about communities different than your own.
- Ability to embrace and demonstrate the Museum’s Mission, Values, and DEIBA Commitment.
- Upholds professional standards and associated confidentiality. Acts in a manner that is consistent with the best interests of the Museum and safeguards its institutional reputation.
- Shows respect for co-workers and visitors with an understanding of and appreciation for the diversity of the Museum’s staff, visitors, and community.
- Adheres to all Museum mission, values, protocols, procedures, rules, and policies.
- Available to work a flexible schedule as needed.
- Ability to step back, think big, push creativity, and have fun.
- Must have PA Act 153 clearances (PA criminal history, FBI fingerprints, and PA Child Abuse) completed prior to hire.
- All employees are required to have COVID-19 vaccination, COVID-19 booster, and flu vaccination, as a term and condition of employment.
Physical Requirements & Environment:
- Is regularly required to use hands.
- Must be able to reach with hands and arms.
- Must be able to use hands and fingers continuously.
- Able to remain stationary for extended periods of time, to utilize computers and other office equipment.
- Required to talk, hear, and see, especially differentiation with color.
- Able to see and read computer screens.
- Able to read fine print and/or normal size print on screens or hard copy.
- Ability to climb stairs.
- This job is performed in a public and office environment. The employee must be able to focus on assigned tasks where activity and interruptions are constant and demanding, especially when performing tasks in the visitor-facing environment.
- The noise level in the work environment is typically moderate but ongoing, noise level may be overstimulating at times.
- The individual performing this job must be comfortable in an environment where people are coming and going regularly.
The statements in this job description are intended to describe the general nature and level of work being executed by the employee assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the position or individual and may change at any time with or without notice.
Please Touch Museum offers an excellent work environment, benefit, generous time off package and competitive salary. To apply for this opportunity, please fill out our online application. Should you have questions on the application process or require assistance in completing our application, please email firstname.lastname@example.org.
It is the policy of Please Touch Museum to ensure equal employment opportunity without discrimination or harassment on account of a person’s race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, pregnancy, national origin, age, citizenship, marital status, family status, veteran status, genetic information, disability or any other protected group or status.
Equal opportunity is applied in all aspects of the employment relationship and personnel actions, including but not limited to, recruiting, hiring, orientation, assignment, employee development, discipline, promotion, demotion, transfer, assignment, separation, pay and compensation, benefits, layoff and recall, granting of and return from leave of absence, training and education, employee facilities, and social programs. Furthermore, all employment decisions, policies, and practices are in accordance with applicable federal, state, and local anti-discrimination laws.